First-of-its-kind offering delivers impactful multi-device campaigns on pre-determined sites at scale
London, 27th June 2018: Sublime Skinz, the leading solution for high-impact, non-intrusive digital advertising, today announced the launch of its Programmatic Guaranteed advertising solution. Building on the company’s experience with programmatic campaigns for skin and wallpaper on desktop and mobile, the new Programmatic Guaranteed offering enables advertisers and trading desks to guarantee advertising placements for multi-device campaigns across its network of partner sites through the buyers’ demand-side platform (DSP).
The innovative Programmatic Guaranteed model allows programmatic buyers and publishers to agree on predetermined criteria for an ad purchase, with the buyer agreeing to pay a fixed price and the seller agreeing to meet the buyer’s audience needs. This arrangement better sets expectations for both parties, and provides a higher level of satisfaction for buyers who previously struggled to meet audience demands through private marketplaces.
By launching the first Programmatic Guaranteed solution for multi-device campaigns, Sublime Skinz allows buyers to transparently activate impactful campaigns across multiple platforms via their own DSPs. The Sublime Skinz Programmatic Guaranteed offer is currently available through the company’s mobile and web environments, and is accessible through MediaMath and Google’s DoubleClick Bid Manager. Sublime Skinz is also confirmed as a certified DoubleClick for Publishers (DFP) Google Ad Technology provider.
In today’s competitive advertising context, buyers are demanding more control over their purchases. Our new programmatic guaranteed offering allows buyers to set the exact parameters they require to deliver the highest impact multi-device campaigns at scale – ensuring they are satisfied with their return on investment,” commented Andrew Buckman, Managing Director EMEA at Sublime Skinz. “This new solution demonstrates our commitment to innovation, and we are pleased to continue to provide industry-leading technology to both our agency and advertiser partners.”