Initiative focused on raising industry standards and improving user experience
London, UK: Sublime Skinz, the leading solution for high-impact non-intrusive digital advertising, announced it has joined the Coalition for Better Ads and will actively support the group’s mission to raise industry standards and improve the user journey.
The Coalition for Better Ads, formed by leading international trade associations and companies, leverages consumer insights and cross-industry expertise to develop and implement new global standards for online advertising. It currently boasts an influential list of more than 30 members including Unilever, IAB, The Washington Post, and Procter & Gamble, as well as Google, and Microsoft.
“At Sublime Skinz, we’re committed to improving the user experience and are pleased to be joining an initiative aimed at raising industry standards. From the very beginning, it has always been an integral focus of Sublime Skinz to provide ad formats that are non-intrusive; and which also firmly prioritise the user and deliver performance-based brand experiences that captivate, inspire, and activate audiences. We’re excited to be part of such an influential group where we can share learnings and work together to implement change and secure the future of high quality digital advertising.” Marc Rouanet, CEO of Sublime Skinz
The announcement follows an exciting period of growth for Sublime Skinz, as well as recent accolades, which saw the company ranked 129th on the FT 1000 list of Europe’s fastest growing companies, 19th place on Deloitte’s Technology Fast 50 in France and 109th on Deloitte’s Technology Fast 500 EMEA.
Article first published in Ad Tech Daily.