Meet Audrey, Business Development Manager at Sublime

Hi, can you say a few words about you?

My name is Audrey and I am Business Development Manager at Sublime. During my last year of studies in Business school, I had the opportunity to intern as junior advertising account executive in an adnetwork agency called Menity, which later became the MenInvest group. I finally stayed several years, and this is where I have learned everything. A little over three years ago, I had the opportunity to join Sublime, as the start-up I was working for - Kpsule - was acquired by Sublime.

Can you tell us about your position at Sublime?

As a Business Development Manager, I oversee representing Sublime with advertisers. Nowadays, digital is at the heart of brand strategies, but I must make sure to understand brands’ needs before working with them on a digital advertising campaign.

To meet their campaign objectives in the best way possible, I recommend a media solution including a display, video, or mobile format, while respecting their budget and ensuring the campaign’s quality.

Another mission I have is to carry out prospecting actions to present Sublime's know-how and find new clients.

What are your main challenges as a Business Development Manager?

My main challenge is to build sustainable relationships with advertisers. Therefore, my role is to connect with prospects and create bonds of trust and loyalty, to make sure we develop a strong relationship.

What do you like best about your job?

What I like best is the opportunity I have to look at the big picture. Interacting with brands enables me to have a comprehensive vision of their challenges and to broaden my scope, combining my digital expertise with my skills as a Business Development Manager.

Your best memory at Sublime?

Sublime’s 5-year anniversary celebrated in a castle with the Sublime teams from all the countries. We had an amazing time all together!

What do you think is the aspect of your role most neglected by peers?

Creativity: we need to be creative while keeping in mind that the main objective is differentiation, in order to drive customer acquisition, for example.