London, UK, 4th June 2019: Sublime, a global high-impact advertising marketplace that creates and delivers premium ad experiences, today announced the acquisition of Adledge to build on Sublime’s existing technology.
The acquisition will see Adledge incorporated into the business as part of Sublime’s global growth strategy.
The acquisition of Adledge will enable Sublime to offer new advertising performance measurement capabilities, which will further support the company’s strategic development and global growth. Adledge is a global independent measurement company, committed to driving transparency and brand safety by ensuring ads are displayed and viewed in brand safe and contextual environments, across desktop, mobile, and connected TVs. In a continued effort to improve the ad environment within the industry standards, the company submits its solutions to regular audits, and as a result was accredited by the Media Rating Council (MRC) in April 2018.
Adledge will remain legally independent, but will be incorporated into the Sublime Group, with all employees moving to Sublime’s Paris headquarters. Combining the companies’ assets will enable both parties to complement their expertise, including viewability measurement, brand safety, and fraud management. Using Adledge’s enhanced algorithms, Sublime will also develop new algorithms based on ad quality and brand safety to select the best inventory for each brand.
Marc Rouanet, CEO & Co-Founder commented: “We are thrilled to welcome the Adledge team to Sublime. We continuously aim to add value to our partners, publishers, and advertisers. Sublime will continue working with third party brand safety and measurement companies, but by integrating Adledge’s technology and know-how it will enable Sublime to provide a qualitative and differentiating offer. Adledge’s continuous efforts to raise industry standards make it the perfect addition to the Sublime Group, ensuring our future success as a leading digital branding platform”.
The news follows the acquisition of Kpsule in 2017, which was integrated into Sublime’s existing portfolio, and the European partnership with Kargo in 2018.