Sublime opens new regional offices to better support national brands, media agencies, and advertisers
London, 17th January 2019: Sublime, a global high-impact advertising marketplace that creates and delivers premium ad experiences, has today announced new offices in Manchester (UK) and Lyon (France), expanding its regional reach.
The new locations have been chosen to meet growing demand from suppliers and partners moving out of capital cities to unlock talent in underserved regions, by supporting digital campaigns at local and multi-local agencies, trading desks, and publishers.
Since its launch in 2012, Sublime has experienced rapid global growth, most recently launching in Germany and Singapore with dedicated on-the-ground teams. This supports the company’s existing presence in Paris, London, New York and San Francisco. Now, by moving into new regional territories, local advertisers will be able to run their campaigns on national publisher sites via Sublime’s inventory, creating more opportunity for Sublime’s partners in the UK and France. It will also allow local advertisers to compete with their national counterparts with web-to-store campaigns, thanks to a precise geo-targeting feature and innovative multi-device ad units.
The new Lyon office will support national advertisers with head offices based in the South East of France, while the office in Manchester will serve agencies in Ireland, Scotland, Manchester, Leeds, Newcastle, Birmingham, and Bristol.
From the new UK hub, Sublime will work with agencies such as MediaCom, Dentsu Aegis, McCann, and Wavemaker, which all have offices in Manchester as well as other northern and midland territories. The office will enable Sublime to strengthen its relationships with search-focussed agencies such as Manchester-based Cube3, as well as Epiphany’s branch in Leeds.
Andrew Buckman, EMEA Managing Director said: “We are delighted to announce this expansion into local markets as we look to strengthen our partnerships with companies outside of the big capital cities such as London and Paris. These new offices will help us extend our reach as demand increases for creative formats – such as our ‘swipe to site’ and ‘showroom’ ads – due to a shift to direct response focussed brand activity, helping clients move down the funnel. At Sublime we constantly strive to understand the consumers’ needs to ensure we deliver a positive brand and publisher experience through investment such as our European partnership with Kargo, which only strengthens the technology and creative expertise we have to offer.”