What is a cookie?

A cookie is a small text file composed of alpha-numeric characters which is created on a computer when a browser accesses a web site that uses cookies. These files are used to help the browser navigate the website and make full use of all its functionalities, such as identifiers, preferences, linguistic parameters, themes, among other common functionalities. In no case will the Sublime cookie allow access to the information contained on a computer hard drive or to identify it by name.

First and third-party cookies

“First party cookies” are cookies that belong to Sublime, while “third-party cookies” are cookies that another party places on a browsing device through our website. Both first party and third party cookies can be analytics, functionality and advertising cookies. Social media cookies will usually be set by a third party.

Third parties setting cookies through our website will be providing a service to us or a function of the site but we do not control how third party cookies are used. Users should check the third party’s website for more information about how they use cookies.

Types of cookies

The types of cookies used on most websites can generally be put into one of the following categories: strictly necessary; analytics; functionality, advertising and social media. In order to provide the best browsing experience, Sublime uses cookies from several of these categories. You can find out more about the cookies we use from each of the categories in the table below.

Cookies used on sublime.xyz:

Strictly Necessary Cookies	These cookies are essential to make our service work. Without these cookies, services that are necessary to be able to use our services can't be provided.
Analytics Cookies	These cookies collect information about how people are using our website, for example which pages are visited the most often, how people are moving from one link to another and if they get error messages from certain pages. Overall, these cookies provide us with analytical information about how our website is performing and how we can improve it, and in some instances, how we may tailor our advertising to make it more effective.
Functionality Cookies	These cookies allow us to remember choices and tailor our website to provide enhanced features and content. For example, these cookies can be used to remember user name, language choice or country selection, they can also be used to remember changes made to text size, font and other parts of pages that are customisable. In addition, they may be used to provide services users have asked for such as watching a video or commenting on a blog.

Sublime Cookie Table

As explained above, "cookies" and similar technologies enable a website to work, or work more efficiently, as well as provide information and additional services. This section explains the use of cookies and similar tools set by the Sublime tag. This tag is present in every website from our network, ie. monetized by our company.

The tables below explain the main cookies set by these sites and their purpose.

Cookie table of Sublime Tag for direct and programmatic campaigns:

Category	Type of Storage	Domain	Cookie Name	Cookie Purpose	Life length of Cookie	Optout link
Advertising	Local Storage	ads.ayads.co	ayads-ctp	Contains a boolean value to detect if user accept third party cookie or not	30 days	//ayads.co/optout.php
Advertising - cookie matching	Local Storage	ads.ayads.co	ayads-cookie-matching-capping	Contains a boolean value to determine if the cookie matching trigger has already be launched or not.	1 day	//ayads.co/optout.php
Optout cookie	Local Storage	ayads.co	ayads-dnt	The data stored are only used to verify if the user has opt out or not. We also check if the user has enabled the option "Do not track" on the browser, if this is the case we fully respect the DNT signal.	20 days	//ayads.co/optout.php

Cookie table of external partners potentially included through Sublime Tag

Partner	Domain	Cookie Name	Cookie Type	Life Time	Purpose	Optout Page
Appnexus (Xandr)	appnexus.com	uuid2	Cookie	13 months	This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices. It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device – provided by clients or other third parties and stored on the Platform. This information is used by clients to select advertisements for delivery by the Platform, and to measure the performance of, and attribute payment for, those advertisements. In addition, to enable clients to use non-PII they collect outside the Platform or acquire from other third parties, this cookie is sometimes matched to clients’ or other third parties’ cookies that contain such non-PII. For more information about information collected and used on the Platform, see our platform privacy page.	https://www.appnexus.com/en/company/platform-privacy-policy#choices
Appnexus (Xandr)	appnexus.com	uuid2 (opt out)	Cookie	13 months	When a user opts out of having the Platform used to select ads based on online behavior, the unique value in uuid2 is deleted and replaced with the non-unique value “-1”. For more information about the Platform opt out, click here.	https://www.appnexus.com/en/company/platform-privacy-policy#choices
Appnexus (Xandr)	appnexus.com	sess	Cookie	13 months	The sess cookie contains a single non-unique value: “1”. It is used by the Platform to test whether a browser is configured to accept cookies from AppNexus.	https://www.appnexus.com/en/company/platform-privacy-policy#choices
Appnexus (Xandr)	appnexus.com	icu	Cookie	13 months	The icu cookie is used to select ads and limit the number of times a user sees a particular ad. It contains information such as the number of times an ad has been shown, how recently an ad has been shown, or how many total ads have been shown.	https://www.appnexus.com/en/company/platform-privacy-policy#choices
Appnexus (Xandr)	appnexus.com	anj	Cookie	13 months	The anj cookie contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside the Platform on the Platform. (See our platform privacy page for more info.)	https://www.appnexus.com/en/company/platform-privacy-policy#choices
Appnexus (Xandr)	appnexus.com	token	Cookie	13 months	Cookies that start with token are helper cookies used as a security measure with industry opt-out pages. They contain a unique value only to verify the origin of opt-out requests.	https://www.appnexus.com/en/company/platform-privacy-policy#choices
Appnexus (Xandr)	appnexus.com	acb	Cookie	13 months	Cookies that begin with acb have a value unique to a particular ad and are used to indicate to the Platform which ad to show and to record the fact that such ad was shown, for purposes such as billing and reporting.	https://www.appnexus.com/en/company/platform-privacy-policy#choices
Appnexus (Xandr)	appnexus.com	PHPSESSID	Cookie	13 months	This cookie is used for managing sessions of visitors to the www.adnxs.com website, which is intended for use by AppNexus employees. This cookie is used for administrative purposes. It is not set by the Platform or used for advertising purposes.	https://www.appnexus.com/en/company/platform-privacy-policy#choices
Smart	smartadserver.com	Pid (Smart ID)	Cookie	13 months	To limit the number of advertisements you see (frequency capping).	http://smartadserver.com/company/privacy-policy/
Smart	smartadserver.com	Pdomid	Cookie	13 months	Technical cookie to ensure load-balancing. Contains the SQL server ID to send tracking pixels.	http://smartadserver.com/company/privacy-policy/
Smart	smartadserver.com	Pbw	Cookie	2 days	To target browsers, OS or screen size.	http://smartadserver.com/company/privacy-policy/
Smart	smartadserver.com	Sasd	Cookie	1 day	Geoloc: ISP id, postal code, phone prefix, country, region, city, DMA zone id	http://smartadserver.com/company/privacy-policy/
Smart	smartadserver.com	Sasd2	Cookie	1 day	geoloc : timestamp, connection type, latitude/longitude	http://smartadserver.com/company/privacy-policy/
Smart	smartadserver.com	Comp	Cookie	13 months	Keywords associated with enduser	http://smartadserver.com/company/privacy-policy/
Smart	smartadserver.com	vs	Cookie	When browser is closing	Timestamp of last visit of a user	http://smartadserver.com/company/privacy-policy/
Smart	smartadserver.com	Smart's tag	Cookie	< 1 jour	IP address for fraud detection	http://smartadserver.com/company/privacy-policy/

Cookie table of Sublime Tag for Ad Served campaigns

Sublime may provide its technology to some publishers, to broadcast their own campaigns, with additional internal features. Then, the following cookies may also be dropped by their tag:

Advertising - frequency capping	Local Storage	ads.ayads.co	ayads-capping.ad[0-9]+.click	Store the number of clicks for the current user for a defined ad (aid) Used to control the frequency capping per ad. This cookie is under the legal basis of user consent.	1 day	//ayads.co/optout.php
Advertising - AdServing Cookie	Cookie	ayads.co	ayads-capping.ad[0-9]+.impression	Store the number of impressions for the current user for a defined ad (aid) Used to control the frequency capping per ad. This cookie is under the legal basis of user consent.	1 day	//ayads.co/optout.php
Advertising - geotargeting	Local Storage	ads.ayads.co	ayads-geo4	Storage of some geolocation information based on IP address extrapolation with MaxMind DataBase. We store the following data in order to load our script faster and to decrease the number of network rebound. country_iso_code country_name subdivision_1_iso_code subdivision_1_name subdivision_2_iso_code subdivision_2_name city_name metro_code postal_code geotargeting_ids (maxmind ids)	90 days	//ayads.co/optout.php

Cookie table of our interface ayads.co

Type of Cookie	Who is Concerned?	Storage	Domain	Cookie Name	Purpose	Timelife	Optout Page
Advertising - AdServing Cookie	Publishers connected on ayads.co interface	standard cookie	ayads.co	api_tags	store temporary a tag generated by a publisher	45min
Advertising - AdServing Cookie	Publishers connected on ayads.co interface	standard cookie	ayads.co	api_redirects	store temporary a redirect generated by a publisher	3h

Cookie table of our corporate website sublime.xyz

Category	Type of Storage	Owner	Domain	Cookie Name	Cookie Purpose	Cookie Life Time	Optout Link
Analytic	Cookie	Google Analytics	gstatic.com	CONSENT	Used by Google Analytics to know if the user consent to be tracked	7182 days	https://tools.google.com/dlpage/gaoptout
Analytic	Cookie	Google Analytics	sublime.xyz	_ga	Used by Google Analytics to track and report the website traffic	730 days	https://tools.google.com/dlpage/gaoptout
Analytic	Cookie	Google Analytics	sublime.xyz	_gid	Used by Google Analytics to track and report the website traffic	1 day	https://tools.google.com/dlpage/gaoptout
Analytic	Cookie	OVH	sublimeskinz.com	300gp	Used by OVH to memorize on which server clusters the tasks need to be executed	1 day	https://www.ovh.com/fr/support/documents_legaux/politique_cookies_ovh.xml
Analytic	Cookie	OVH	sublimeskinz.com	300gpBAK	Used by OVH to memorize on which server clusters the tasks need to be executed	1 day	https://www.ovh.com/fr/support/documents_legaux/politique_cookies_ovh.xml
Strictly necessary	Local Storage	Sublime Skinz	sublimeskinz.com	lang	We use it to save the preferred language of the user	13 months
Strictly necessary	Local Storage	Sublime Skinz	sublimeskinz.com	Sublime-cookie	We use it to determine if the user accept cookies	13 months