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Sublime Skinz Labs
Chez Wework
170 Boulevard de la Villette
75019 Paris – France

VAT number : FR41 790 118 780
RCS Paris : 790 118 780
Telephone : +33(1) 84 79 14 60
E-mail : [email protected]


Romain Parent, General Manager

Cookies Policy

What is a cookie?

A cookie is a small text file composed of alpha-numeric characters which is created on a computer when a browser accesses a web site that uses cookies. These files are used to help the browser navigate the website and make full use of all its functionalities, such as identifiers, preferences, linguistic parameters, themes, among other common functionalities. In no case will the Sublime cookie allow access to the information contained on a computer hard drive or to identify it by name.

First and third-party cookies

“First party cookies” are cookies that belong to Sublime, while “third-party cookies” are cookies that another party places on a browsing device through our website. Both first party and third party cookies can be analytics, functionality and advertising cookies. Social media cookies will usually be set by a third party.

Third parties setting cookies through our website will be providing a service to us or a function of the site but we do not control how third party cookies are used. Users should check the third party’s website for more information about how they use cookies.

Types of cookies

The types of cookies used on most websites can generally be put into one of the following categories: strictly necessary; analytics; functionality, advertising and social media. In order to provide the best browsing experience, Sublime uses cookies from several of these categories. You can find out more about the cookies we use from each of the categories in the table below.

Cookies used on

Strictly Necessary Cookies These cookies are essential to make our service work. Without these cookies, services that are necessary to be able to use our services can't be provided.
Analytics Cookies These cookies collect information about how people are using our website, for example which pages are visited the most often, how people are moving from one link to another and if they get error messages from certain pages. Overall, these cookies provide us with analytical information about how our website is performing and how we can improve it, and in some instances, how we may tailor our advertising to make it more effective.
Functionality Cookies These cookies allow us to remember choices and tailor our website to provide enhanced features and content. For example, these cookies can be used to remember user name, language choice or country selection, they can also be used to remember changes made to text size, font and other parts of pages that are customisable. In addition, they may be used to provide services users have asked for such as watching a video or commenting on a blog.

Sublime Cookie Table

As explained above, "cookies" and similar technologies enable a website to work, or work more efficiently, as well as provide information and additional services. This section explains the use of cookies and similar tools set by the Sublime tag. This tag is present in every website from our network, ie. monetized by our company.

The tables below explain the main cookies set by these sites and their purpose.

Cookie table of Sublime Tag for direct and programmatic campaigns:

Category Type of Storage Domain Cookie Name Cookie Purpose Life length of Cookie Optout link
Advertising Local Storage ayads-ctp Contains a boolean value to detect if user accept third party cookie or not 30 days //
Advertising - cookie matching Local Storage ayads-cookie-matching-capping Contains a boolean value to determine if the cookie matching trigger has already be launched or not. 1 day //
Optout cookie Local Storage ayads-dnt The data stored are only used to verify if the user has opt out or not. We also check if the user has enabled the option "Do not track" on the browser, if this is the case we fully respect the DNT signal. 20 days //
Advertising - analytics Cookie _uid Unique User ID, used to compute the number of unique visitor and to run fraud detection algorithm. 365 days //
Advertising -anti fraud cookie Cookie ctp Anti fraud cookie, used to double verify the integrity of the Unique User Id on a same device. 365 days //
Advertising Cookie cloudflare __cfduid 3rd party cookie provided by our cache Cloudflare used by Cloudflare for security and threat detection purposes. 13 months

Cookie table of external partners potentially included through Sublime Tag

Partner Domain Cookie Name Cookie Type Life Time Purpose Optout Page
Appnexus uuid2 Cookie 13 months This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices. It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device – provided by clients or other third parties and stored on the Platform. This information is used by clients to select advertisements for delivery by the Platform, and to measure the performance of, and attribute payment for, those advertisements. In addition, to enable clients to use non-PII they collect outside the Platform or acquire from other third parties, this cookie is sometimes matched to clients’ or other third parties’ cookies that contain such non-PII. For more information about information collected and used on the Platform, see our platform privacy page.
Appnexus uuid2 (opt out) Cookie 13 months When a user opts out of having the Platform used to select ads based on online behavior, the unique value in uuid2 is deleted and replaced with the non-unique value “-1”. For more information about the Platform opt out, click here.
Appnexus sess Cookie 13 months The sess cookie contains a single non-unique value: “1”. It is used by the Platform to test whether a browser is configured to accept cookies from AppNexus.
Appnexus icu Cookie 13 months The icu cookie is used to select ads and limit the number of times a user sees a particular ad. It contains information such as the number of times an ad has been shown, how recently an ad has been shown, or how many total ads have been shown.
Appnexus anj Cookie 13 months The anj cookie contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside the Platform on the Platform. (See our platform privacy page for more info.)
Appnexus token Cookie 13 months Cookies that start with token are helper cookies used as a security measure with industry opt-out pages. They contain a unique value only to verify the origin of opt-out requests.
Appnexus acb Cookie 13 months Cookies that begin with acb have a value unique to a particular ad and are used to indicate to the Platform which ad to show and to record the fact that such ad was shown, for purposes such as billing and reporting.
Appnexus PHPSESSID Cookie 13 months This cookie is used for managing sessions of visitors to the website, which is intended for use by AppNexus employees. This cookie is used for administrative purposes. It is not set by the Platform or used for advertising purposes.
Smart Pid (Smart ID) Cookie 13 months To limit the number of advertisements you see (frequency capping).
Smart Pdomid Cookie 13 months Technical cookie to ensure load-balancing. Contains the SQL server ID to send tracking pixels.
Smart Pbw Cookie 2 days To target browsers, OS or screen size.
Smart Sasd Cookie 1 day Geoloc: ISP id, postal code, phone prefix, country, region, city, DMA zone id
Smart Sasd2 Cookie 1 day geoloc : timestamp, connection type, latitude/longitude
Smart Comp Cookie 13 months Keywords associated with enduser
Smart vs Cookie When browser is closing Timestamp of last visit of a user
Smart Smart's tag Cookie < 1 jour IP address for fraud detection
Freewheel UID Cookie Persistent. This cookie is always set. This is a unique, anonymous browser-identifier that allows us to know that the browser has been seen before. The cookie is used in the provision of the Services and to help generate statistics to show how many people may have seen particular advertising. The cookie is valid for one month and may be deleted but will be re-issued when another advertisement is requested from the system.
Freewheel SessionID Cookie Session. This cookie is always set. SessionID tells the system that the request is part of a single session by a user. Advertisers would prefer not to show too many of the same ads to the same user in a single session. This cookie helps prevent that. The cookie expires at the end of the session and should be removed by the browser. It may be deleted but will be re-issued when another advertisement is requested from the system and deletion may result in repeat showing of otherwise restricted advertisements.
Freewheel OA*CAP and OA*BLOCK cookies Cookie Persistent. These cookies are only set when required. These types of cookies tell the system to limit the number of times a browser may see a particular advertisement. The cookies can be valid for different time periods, depending on the limits of individual advertising campaigns, but are generally valid for between 30 days and 1 year. The cookies are removed when the campaigns to which they are attached are completed. If the cookies are rejected or deleted then the limitations on seeing individual advertisements may not be applied correctly. If the cookies are deleted the limits are re-set and a browser may see more of the advertisements that intended by the advertiser.
Freewheel Uid-bp- Cookie Persistent. These cookies are always set. We connect customers to other advertising systems (buying partners) who buy video advertising space. Many of our buying partners need to know their unique identifier for a browser before they place an advertisements. Generally, this prevents buyers from showing the same video too many times to a single user across multiple websites. In order to match a buyer’s identifier to our system a synchronization process will set a cookie (beginning uid-bp-) which contains a user/browser identifier from the buying partner. This identifier can then be used in the advertising process. The cookies are valid for 1 year. These cookies may be deleted but will be re-set when the buyer is encountered again. The cookie contains an identifier set by the buyer’s system. Details of the cookies from our buying partners can be found on their websites. This data may be used by buying partners to target advertisements. We have no access to this data.
Freewheel Dp- Cookie Persistent. This cookie is only set when a marketplace has activated a third-party data service. If our publisher partner uses an external provider of data (also known as a Data Management Platform, DMP) they may provide some of the data to our system to help when selling of advertisements. Our customers can set their own expiration period for this cookie from 30 days to 1 year. It may be deleted but will be re-issued when a request is made to our system. The data contained is controlled by the marketplace & data management platform who will be able to provide more details about the type of data referenced. This data is used to target advertisements.

Cookie table of Sublime Tag for Ad Served campaigns

Sublime may provide its technology to some publishers, to broadcast their own campaigns, with additional internal features. Then, the following cookies may also be dropped by their tag:

Advertising - frequency capping Local Storage[0-9] Store the number of clicks for the current user for a defined ad (aid) Used to control the frequency capping per ad. This cookie is under the legal basis of user consent. 1 day //
Advertising - AdServing Cookie Cookie[0-9]+.impression Store the number of impressions for the current user for a defined ad (aid) Used to control the frequency capping per ad. This cookie is under the legal basis of user consent. 1 day //
Advertising - geotargeting Local Storage ayads-geo4 Storage of some geolocation information based on IP address extrapolation with MaxMind DataBase. We store the following data in order to load our script faster and to decrease the number of network rebound.
  • country_iso_code
  • country_name
  • subdivision_1_iso_code
  • subdivision_1_name
  • subdivision_2_iso_code
  • subdivision_2_name
  • city_name
  • metro_code
  • postal_code
  • geotargeting_ids (maxmind ids)
90 days //

Cookie table of our interface

Type of Cookie Who is Concerned? Storage Domain Cookie Name Purpose Timelife Optout Page
Advertising - AdServing Cookie Publishers connected on interface standard cookie api_tags store temporary a tag generated by a publisher 45min
Advertising - AdServing Cookie Publishers connected on interface standard cookie api_redirects store temporary a redirect generated by a publisher 3h

Cookie table of our corporate website

Category Type of Storage Owner Domain Cookie Name Cookie Purpose Cookie Life Time Optout Link
Analytic Cookie Google Analytics CONSENT Used by Google Analytics to know if the user consent to be tracked 7182 days
Analytic Cookie Google Analytics _ga Used by Google Analytics to track and report the website traffic 730 days
Analytic Cookie Google Analytics _gid Used by Google Analytics to track and report the website traffic 1 day
Analytic Cookie OVH 300gp Used by OVH to memorize on which server clusters the tasks need to be executed 1 day
Analytic Cookie OVH 300gpBAK Used by OVH to memorize on which server clusters the tasks need to be executed 1 day
Strictly necessary Local Storage Sublime Skinz lang We use it to save the preferred language of the user 13 months
Strictly necessary Local Storage Sublime Skinz Sublime-cookie We use it to determine if the user accept cookies 13 months

Data transfers

Sublime stores the data it uses in servers located in Ireland. Like all companies operating in the complex landscape of advertising technology and insights and analytics, we work with multiple partners. In order to operate our business efficiently, we have to transfer data to our key partners, some of which happen to have servers located in the United States. We will ensure that any transfers of personal data to countries outside the European Union are subject to safeguards to ensure an adequate level of protection as required under European law.


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