What is a cookie?

A cookie is a small text file composed of alpha-numeric characters which is created on a computer when a browser accesses a web site that uses cookies. These files are used to help the browser navigate the website and make full use of all its functionalities, such as identifiers, preferences, linguistic parameters, themes, among other common functionalities. In no case will the Sublime cookie allow access to the information contained on a computer hard drive or to identify it by name.

First and third-party cookies

“First party cookies” are cookies that belong to Sublime, while “third-party cookies” are cookies that another party places on a browsing device through our website. Both first party and third party cookies can be analytics, functionality and advertising cookies. Social media cookies will usually be set by a third party.

Third parties setting cookies through our website will be providing a service to us or a function of the site but we do not control how third party cookies are used. Users should check the third party’s website for more information about how they use cookies.

Types of cookies

The types of cookies used on most websites can generally be put into one of the following categories: strictly necessary; analytics; functionality, advertising and social media. In order to provide the best browsing experience, Sublime uses cookies from several of these categories. You can find out more about the cookies we use from each of the categories in the table below.

Strictly Necessary Cookies	These cookies are essential to make our service work. Without these cookies, services that are necessary to be able to use our services can't be provided.
Analytics Cookies	These cookies collect information about how people are using our website, for example which pages are visited the most often, how people are moving from one link to another and if they get error messages from certain pages. Overall, these cookies provide us with analytical information about how our website is performing and how we can improve it, and in some instances, how we may tailor our advertising to make it more effective.
Functionality Cookies	These cookies allow us to remember choices and tailor our website to provide enhanced features and content. For example, these cookies can be used to remember user name, language choice or country selection, they can also be used to remember changes made to text size, font and other parts of pages that are customisable. In addition, they may be used to provide services users've asked for such as watching a video or commenting on a blog.
Advertising Cookies	These cookies are used to deliver our advertisements. They are used to limit the number of times users see an advertisement as well as help measure the effectiveness of the advertising campaign. They remember that users have visited a website and this information may be shared with other organisations such as advertisers. They are also used to deliver ads that are more relevant to you and your interests.
Social Media Cookies	In order to enhance internet experience and to make the sharing of content easier, some of the pages on our website or some of our ads contain tools or applications that are linked to third party social media service providers such as Facebook, Twitter or Google+. Through these tools or applications the social media service provider may set its own cookies on the device. We do not control these cookies and users should check the social media service provider’s website for further details about how they use cookies.
Referral Cookies	These cookies are placed on the device when users use one of our special referral pages to create a link to refer our service to their friends. When they create their referrers account and/or send a referral link by email or social media outlet (including but not limited to Facebook and Twitter), a cookie will be placed on their device to help us track the referrals they have made and credit them with any benefit that is available in accordance with our referral program. If they receive a referral to our service and click on the link sent to them, we will also place a cookie on their device so that we can understand how well our referral program is being responded to and provide them with any benefit that is available, through the program when they sign up to our service.

Sublime Cookie Table

As explained above, "cookies" and similar technologies enable a website to work, or work more efficiently, as well as provide information and additional services. This section explains the use of cookies and similar tools set by the Sublime tag. This tag is present in every website from our network, ie. monetized by our company.

The tables below explain the main cookies set by these sites and their purpose.

Cookie table of Sublime Tag for direct and programmatic campaigns

Category	Type of Storage	Domain	Cookie Name	Cookie Purpose	Life length of Cookie	Optout link
Advertising	Local Storage	ads.ayads.co	ayads-ctp	Contains a boolean value to detect if user accept third party cookie or not	30 days	//ayads.co/optout.php
Advertising - cookie matching	Local Storage	ads.ayads.co	ayads-cookie-matching-capping	Contains a boolean value to determine if the cookie matching trigger has already be launched or not.	1 day	//ayads.co/optout.php
Optout cookie	Local Storage	ayads.co	ayads-dnt	The data stored are only used to verify if the user has opt out or not. We also check if the user has enabled the option "Do not track" on the browser, if this is the case we fully respect the DNT signal.	20 days	//ayads.co/optout.php
Advertising - analytics	Cookie	antenna.ayads.co	_uid	Unique User ID, used to compute the number of unique visitor and to run fraud detection algorithm.	365 days	//ayads.co/optout.php
Advertising -anti fraud cookie	Cookie	antenna.ayads.co	ctp	Anti fraud cookie, used to double verify the integrity of the Unique User Id on a same device.	365 days	//ayads.co/optout.php
Advertising	Cookie	cloudflare	__cfduid	3rd party cookie provided by our cache Cloudflare used by Cloudflare for security and threat detection purposes.	13 months	https://www.cloudflare.com/security-policy/

Cookie table of external partners potentially included through Sublime Tag

Partner	Domain	Cookie Name	Cookie Type	Life Time	Purpose	Optout Page
Improve Digital	360yield.com	pvt	Cookie	90 days	Tracks views to measure conversions	https://www.improvedigital.com/platform-privacy-policy/
Improve Digital	360yield.com	pct	Cookie	90 days	Tracks clicks to measure conversions	https://www.improvedigital.com/platform-privacy-policy/
Improve Digital	360yield.com	fh	Cookie	90 days	Track views for reporting to client.	https://www.improvedigital.com/platform-privacy-policy/
Improve Digital	360yield.com	TUUID	Cookie	90 days	To enable the bidding process.	https://www.improvedigital.com/platform-privacy-policy/
Improve Digital	360yield.com	ih	Cookie	90 days	To limit the number of advertisements you see (frequency capping).	https://www.improvedigital.com/platform-privacy-policy/
Improve Digital	360yield.com	sh	Cookie	90 days	To limit the number of advertisements you see (frequency capping).	https://www.improvedigital.com/platform-privacy-policy/
Improve Digital	360yield.com	ad	Cookie	90 days	Track views and clicks to measure conversions.	https://www.improvedigital.com/platform-privacy-policy/
Improve Digital	360yield.com	pxl	Cookie	90 days	Division by client into groups.	https://www.improvedigital.com/platform-privacy-policy/
Improve Digital	360yield.com	um	Cookie	90 days	To enable the bidding process.	https://www.improvedigital.com/platform-privacy-policy/
Improve Digital	360yield.com	umeh	Cookie	90 days	To enable the bidding process.	https://www.improvedigital.com/platform-privacy-policy/
Improve Digital	360yield.com	lc7d	Cookie	7 days	To enable the bidding process.	https://www.improvedigital.com/platform-privacy-policy/
Improve Digital	360yield.com	lcri5m	Cookie	5 minutes	To enable the bidding process.	https://www.improvedigital.com/platform-privacy-policy/
Improve Digital	360yield.com	lcai9h	Cookie	9 hours	To enable the bidding process.	https://www.improvedigital.com/platform-privacy-policy/
Improve Digital	360yield.com	Tuuid_last_update	Cookie	90 days	To enable the bidding process.	https://www.improvedigital.com/platform-privacy-policy/
Improve Digital	360yield.com	Ihti	Cookie	90 days	To limit the number of advertisements you see (frequency capping)	https://www.improvedigital.com/platform-privacy-policy/
Appnexus	appnexus.com	uuid2	Cookie	13 months	This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices. It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device – provided by clients or other third parties and stored on the Platform. This information is used by clients to select advertisements for delivery by the Platform, and to measure the performance of, and attribute payment for, those advertisements. In addition, to enable clients to use non-PII they collect outside the Platform or acquire from other third parties, this cookie is sometimes matched to clients’ or other third parties’ cookies that contain such non-PII. For more information about information collected and used on the Platform, see our platform privacy page.	https://www.appnexus.com/en/company/platform-privacy-policy#choices
Appnexus	appnexus.com	uuid2 (opt out)	Cookie	13 months	When a user opts out of having the Platform used to select ads based on online behavior, the unique value in uuid2 is deleted and replaced with the non-unique value “-1”. For more information about the Platform opt out, click here.	https://www.appnexus.com/en/company/platform-privacy-policy#choices
Appnexus	appnexus.com	sess	Cookie	13 months	The sess cookie contains a single non-unique value: “1”. It is used by the Platform to test whether a browser is configured to accept cookies from AppNexus.	https://www.appnexus.com/en/company/platform-privacy-policy#choices
Appnexus	appnexus.com	icu	Cookie	13 months	The icu cookie is used to select ads and limit the number of times a user sees a particular ad. It contains information such as the number of times an ad has been shown, how recently an ad has been shown, or how many total ads have been shown.	https://www.appnexus.com/en/company/platform-privacy-policy#choices
Appnexus	appnexus.com	anj	Cookie	13 months	The anj cookie contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside the Platform on the Platform. (See our platform privacy page for more info.)	https://www.appnexus.com/en/company/platform-privacy-policy#choices
Appnexus	appnexus.com	token	Cookie	13 months	Cookies that start with token are helper cookies used as a security measure with industry opt-out pages. They contain a unique value only to verify the origin of opt-out requests.	https://www.appnexus.com/en/company/platform-privacy-policy#choices
Appnexus	appnexus.com	acb	Cookie	13 months	Cookies that begin with acb have a value unique to a particular ad and are used to indicate to the Platform which ad to show and to record the fact that such ad was shown, for purposes such as billing and reporting.	https://www.appnexus.com/en/company/platform-privacy-policy#choices
Appnexus	appnexus.com	PHPSESSID	Cookie	13 months	This cookie is used for managing sessions of visitors to the www.adnxs.com website, which is intended for use by AppNexus employees. This cookie is used for administrative purposes. It is not set by the Platform or used for advertising purposes.	https://www.appnexus.com/en/company/platform-privacy-policy#choices
Smart	smartadserver.com	Pid (Smart ID)	Cookie	13 months	To limit the number of advertisements you see (frequency capping).	http://smartadserver.com/company/privacy-policy/
Smart	smartadserver.com	Pdomid	Cookie	13 months	Technical cookie to ensure load-balancing. Contains the SQL server ID to send tracking pixels.	http://smartadserver.com/company/privacy-policy/
Smart	smartadserver.com	Pbw	Cookie	2 days	To target browsers, OS or screen size.	http://smartadserver.com/company/privacy-policy/
Smart	smartadserver.com	Sasd	Cookie	1 day	Geoloc: ISP id, postal code, phone prefix, country, region, city, DMA zone id	http://smartadserver.com/company/privacy-policy/
Smart	smartadserver.com	Sasd2	Cookie	1 day	geoloc : timestamp, connection type, latitude/longitude	http://smartadserver.com/company/privacy-policy/
Smart	smartadserver.com	Comp	Cookie	13 months	Keywords associated with enduser	http://smartadserver.com/company/privacy-policy/
Smart	smartadserver.com	vs	Cookie	When browser is closing	Timestamp of last visit of a user	http://smartadserver.com/company/privacy-policy/
Smart	smartadserver.com	Smart's tag	Cookie	< 1 jour	IP address for fraud detection	http://smartadserver.com/company/privacy-policy/
Freewheel	freewheel.tv	UID	Cookie	Persistent. This cookie is always set.	This is a unique, anonymous browser-identifier that allows us to know that the browser has been seen before. The cookie is used in the provision of the Services and to help generate statistics to show how many people may have seen particular advertising. The cookie is valid for one month and may be deleted but will be re-issued when another advertisement is requested from the system.	http://freewheel.tv/privacy-policy/?noredirect#cookies
Freewheel	freewheel.tv	SessionID	Cookie	Session. This cookie is always set.	SessionID tells the system that the request is part of a single session by a user. Advertisers would prefer not to show too many of the same ads to the same user in a single session. This cookie helps prevent that. The cookie expires at the end of the session and should be removed by the browser. It may be deleted but will be re-issued when another advertisement is requested from the system and deletion may result in repeat showing of otherwise restricted advertisements.	http://freewheel.tv/privacy-policy/?noredirect#cookies
Freewheel	freewheel.tv	OA*CAP and OA*BLOCK cookies	Cookie	Persistent. These cookies are only set when required.	These types of cookies tell the system to limit the number of times a browser may see a particular advertisement. The cookies can be valid for different time periods, depending on the limits of individual advertising campaigns, but are generally valid for between 30 days and 1 year. The cookies are removed when the campaigns to which they are attached are completed. If the cookies are rejected or deleted then the limitations on seeing individual advertisements may not be applied correctly. If the cookies are deleted the limits are re-set and a browser may see more of the advertisements that intended by the advertiser.	http://freewheel.tv/privacy-policy/?noredirect#cookies
Freewheel	freewheel.tv	Uid-bp-	Cookie	Persistent. These cookies are always set.	We connect customers to other advertising systems (buying partners) who buy video advertising space. Many of our buying partners need to know their unique identifier for a browser before they place an advertisements. Generally, this prevents buyers from showing the same video too many times to a single user across multiple websites. In order to match a buyer’s identifier to our system a synchronization process will set a cookie (beginning uid-bp-) which contains a user/browser identifier from the buying partner. This identifier can then be used in the advertising process. The cookies are valid for 1 year. These cookies may be deleted but will be re-set when the buyer is encountered again. The cookie contains an identifier set by the buyer’s system. Details of the cookies from our buying partners can be found on their websites. This data may be used by buying partners to target advertisements. We have no access to this data.	http://freewheel.tv/privacy-policy/?noredirect#cookies
Freewheel	freewheel.tv	Dp-	Cookie	Persistent. This cookie is only set when a marketplace has activated a third-party data service.	If our publisher partner uses an external provider of data (also known as a Data Management Platform, DMP) they may provide some of the data to our system to help when selling of advertisements. Our customers can set their own expiration period for this cookie from 30 days to 1 year. It may be deleted but will be re-issued when a request is made to our system. The data contained is controlled by the marketplace & data management platform who will be able to provide more details about the type of data referenced. This data is used to target advertisements.	http://freewheel.tv/privacy-policy/?noredirect#cookies

Cookie table of Sublime Tag for Ad Served campaigns

Sublime may provide its technology to some publishers, to broadcast their own campaigns, with additional internal features. Then, the following cookies may also be dropped by their tag:

Advertising - frequency capping	Local Storage	ads.ayads.co	ayads-capping.ad[0-9]+.click	Store the number of clicks for the current user for a defined ad (aid) Used to control the frequency capping per ad. This cookie is under the legal basis of user consent.	1 day	//ayads.co/optout.php
Advertising - AdServing Cookie	Cookie	ayads.co	ayads-capping.ad[0-9]+.impression	Store the number of impressions for the current user for a defined ad (aid) Used to control the frequency capping per ad. This cookie is under the legal basis of user consent.	1 day	//ayads.co/optout.php
Advertising - geotargeting	Local Storage	ads.ayads.co	ayads-geo4	Storage of some geolocation information based on IP address extrapolation with MaxMind DataBase. We store the following data in order to load our script faster and to decrease the number of network rebound. country_iso_code country_name subdivision_1_iso_code subdivision_1_name subdivision_2_iso_code subdivision_2_name city_name metro_code postal_code geotargeting_ids (maxmind ids)	90 days	//ayads.co/optout.php

Cookie table of our interface ayads.co

Type of Cookie	Who is Concerned?	Storage	Domain	Cookie Name	Purpose	Timelife	Optout Page
Advertising - AdServing Cookie	Publishers connected on ayads.co interface	standard cookie	ayads.co	api_tags	store temporary a tag generated by a publisher	45min
Advertising - AdServing Cookie	Publishers connected on ayads.co interface	standard cookie	ayads.co	api_redirects	store temporary a redirect generated by a publisher	3h

Cookie table of our corporate website sublime.xyz

Category	Type of Storage	Owner	Domain	Cookie Name	Cookie Purpose	Cookie Life Time	Optout Link
Analytic	Cookie	Google Analytics	gstatic.com	CONSENT	Used by Google Analytics to know if the user consent to be tracked	7182 days	https://tools.google.com/dlpage/gaoptout
Analytic	Cookie	Google Analytics	sublime.xyz	_ga	Used by Google Analytics to track and report the website traffic	730 days	https://tools.google.com/dlpage/gaoptout
Analytic	Cookie	Google Analytics	sublime.xyz	_gid	Used by Google Analytics to track and report the website traffic	1 day	https://tools.google.com/dlpage/gaoptout
Analytic	Cookie	OVH	sublimeskinz.com	300gp	Used by OVH to memorize on which server clusters the tasks need to be executed	1 day	https://www.ovh.com/fr/support/documents_legaux/politique_cookies_ovh.xml
Analytic	Cookie	OVH	sublimeskinz.com	300gpBAK	Used by OVH to memorize on which server clusters the tasks need to be executed	1 day	https://www.ovh.com/fr/support/documents_legaux/politique_cookies_ovh.xml
Strictly necessary	Local Storage	Sublime Skinz	sublimeskinz.com	lang	We use it to save the preferred language of the user	13 months
Strictly necessary	Local Storage	Sublime Skinz	sublimeskinz.com	Sublime-cookie	We use it to determine if the user accept cookies	13 months