Meet François, Account Director Spain & LATAM at Sublime

Can you say a few words about you?

My name is François, I am 30 years old, born in Brittany and grown up in Bordeaux. I have been working in the digital industry for about 5 years now, and I have lived between the UK, Argentina, Spain and Italy before coming back to France 5 years ago and finally settle down in Paris.

What makes you get up in the morning?

“Every day is a new opportunity”, it is kind of obvious, but I think it’s essential (even more in these times) if you want to keep being positive.

Can you tell us about your position at Sublime?

As an Account Director for the Spanish and Latam regions I have to build and maintain long-term partnerships with agencies, advertisers and adtech vendors. It’s a mix of a sales and technical position that could be summarized as a “consulting job”: I have to understand the specific needs of our partners and provide tailormade solutions and advices including creativity, best practices or product technical aspects.

Your favorite city in Spain? Why?

You know it is hard to choose and depending on my answer I will make enemies (laughs)… But I do prefer Madrid which is much more “authentic” from my point of view. Usually as a foreigner, between Barcelona and Madrid you always keep preferring the first city you have been living in, and I started with Madrid so... Finally, Madrid has “KB9” (expert will know) who is one of the best players.

Your best memory at Sublime?

Seems to be very far away after everything that has happened with the Covid-19 but my best memory is for sure the global Kick-off seminar we did a few months after I joined the company. We rent, during one weekend, an entire 17th century castle only for us with Sublime teams from all over the world, with fireworks and music in the park. That was massive! We had so much fun and good times!

If you knew about the Covid-19 pandemic before it happened, what would you have done differently?

Honestly, I would have rented a villa with friends and a good internet connection in the Mediterranean sea and we would have fished, done bbq, spent good times and worked a lot with offices with a view (I really mean it).

Your favorite format from Sublime? Why?

Our new TopRoll format! It is so disruptive. We provide a high impact and interactive video format with only one asset needed. It saves time for the creative agency that does not need to adapt the format to our specs, as we adapt ourselves to the available asset and provide a unique format with a big added value. The best for branding and awareness campaigns!