Azerion increases European advertising offering with the acquisition of Sublime

Amsterdam, 3rd of September 2021 – Azerion, the fast-growing digital gaming and monetisation platform, today announces the acquisition of French digital advertising company Sublime. Sublime delivers creative and effective tailor-made programmatic advertising solutions to premium brands and publishers worldwide. As part of the Azerion ecosystem, this acquisition will bolster the company’s programmatic and monetisation offering across Europe.

With the acquisition of Sublime, we further strengthen our digital advertising platform. Since their launch in 2012, their impactful, user-friendly and scalable formats have changed the digital advertising industry. Sublime’s DNA aligns perfectly with Azerion’s multicultural values and European approach. Therefore, we expect Sublime to add immediate value to our platform and help execute premium creative content on behalf of the brands we work with across Europe.”

says Sebastiaan Moesman, Chief Revenue Officer of Azerion.

Sublime’s proprietary ad technology helps advertisers respond to the pressing issue of viewability, engagement and performance by delivering premium, user-friendly digital ad formats to highly targeted audiences. Its creative solutions help advertisers and top tier brands generate high impact ad campaigns whilst protecting the user experience.

Andrew Buckman, CEO at Sublime, adds

After nine years growing into a reputable European player with a global ad network of 4,000 leading publishers and more than 2,000 premium partner brands, we are really excited to be growing the company further by joining one of the world’s leading platforms. Azerion’s dynamic environment will give us the opportunity to scale up our operations and continue to develop our top-notch adtech technology whilst accessing a wider network of brands and publishers.”